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Mobile Solutions

State of Text is more than a mobile service provider, we are a full mobile marketing solution agency. Clients need a marketing partner to help develope their mobile marketing programs into full business solutions, and State of Text has a long history of client success with their customers. Take a look at a few examples below.

SMS Marketing Case Studies By Industry:

Restaurant | Entertainment | Brick and Mortar

Restaurants

Client: Hooters of America

Campaign Type: Text to Win (2010 to 2012)

Summary: Hooters of America ran a contest with SMS and online entry for the public to win a VIP Getaway to see Kenny Chesney in concert. This was one of several campaigns created by Hooters of America which used text message marketing as a means of entry. This campaign was so successful in 2010, that Hooters repeated the campaign in 2011.

Call to Action: Text KENNY to 36832 for a chance to win.

Campaign Goal: Increase user engagement with the Hooters brand. Build the HOA mobile VIP club database.

kenny

Client: Hooters of America

Campaign Type: Text to Win (2010 to 2012)

Summary: Hooters of America runs additional contests that encourage their customers to win large-scale contests like trips to the Super Bowl or vacations to Miami. They have found that their abandonment rates are much lower with SMS entry than with web entries, so they continue to enable SMS entries. Additionally, customers can view the call to action in the restaurants and sign up at the point of display with or without a smart phone or Wifi connection.

Call to Action: Text FOOTBALL or POOL to 36832 for a chance to win.

Campaign Goal: Increase user engagement with the Hooters brand. Build the HOA mobile VIP club database.

football2

Client: Hooters of America

Campaign Type: Text for Offer

Summary: Hooters continually provides relevant offers via text message to their database of customers. These offers are timely, relevant and provide real value to their database that drives foot traffic to their stores.

Hooters has advertised these special offers as incentives to build their database as well as drive foot traffic to their stores. They have been advertised on television, window clings, POP displays and table toppers.

Call to Action: Show this coupon to receive special offers.

Campaign Goal: Increase user engagement with the Hooters brand. Build the HOA mobile VIP club database.

 

Entertainment

 

Client: Columbia Pictures

Campaign Type: Text for Info (SMS Preview)

Summary: Movie posters are enhanced with text message and QR code calls to action. Patrons can text for info, watch movie trailers on their smart phones and receive text message reminders the weekend the movie premiers.

Call to Action: Scan this Code or text SMURFS to 36832 for a Sneak Preview Trailer.

Campaign Goal: Raise awareness of film, track opt-ins, drive box office visits premiere weekend.

text message media

 

Brick and Motar

 

Client: Jazz Car Wash & Detailing

Campaign Type: Text for Offer

Summary: Jazz Car Wash & Detailing used Calls to Action in their waiting room, on their mobile newsletter and Point of Sale to build their mobile database. They offered 50% off a mid-level full-service car wash as an incentive for signing up for their mobile VIP Club. Jazz Car Wash has been working with SMS since 2011 to build a powerful database of mobile subscribers. They use their database to provide timely and relevant offers to their customers.

Call to Action: Text “JAZZ” to 84464 to get 50% off a Pinnacle Wash and join our Mobile VIP Program.

Campaign Goal: Increase customer engagement, build top of mind awareness of the store and increase foot traffic and draw attention to new services and products.

carwash